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Customer Profile Required information What I Will Do: I will use ChatGPT to help me develop a customer persona for Nike. I’ll begin with the customer information I have and ask ChatGPT for any other information needed to create a complete customer persona. What I Did: I gave ChatGPT information about Nike’s customers, including their … Read more

Customer Profile Demographics Data Age: 16 to 40 years old Gender: Males and females who regularly shop at Nike. Location: Nike customers are in urban, suburban and rural locations. Nike is worn by athletes, students, young adults, and people who enjoy sports or casual clothing. Education: No specific education level is required but many of … Read more

Starbucks Customer Profile Our Customer Profile Demographic Data Age: 18-40 years Gender: Men and women who shop at Starbucks regularly. Where: Starbucks customers are generally located in urban and suburban areas, especially around offices, schools, malls and high-traffic streets. Education: Starbucks’ customers are often college students, college graduates, and working professionals. Data on Psychographics Hobbies … Read more

As part of my Digital Marketing course, I built this website to apply the concepts and tools I am learning in class to real-world contexts. Throughout the semester, I will connect this site with key digital tools, such as Google Analytics 4 (GA4), Google Search Console (GSC), and email automation, and use them to understand … Read more